From TCP to ICP: Unleashing the Power of Niching Down and Narrowing Your Focus

When it comes to targeting your ideal customers, many Managed Service Providers (MSPs) are familiar with the concept of a Target Client Profile (TCP). However, taking your marketing efforts to the next level requires a shift towards a more focused and effective approach known as the IDEAL Client Profile (ICP). In this blog post, we’ll […]

The Buyer’s Journey from an Enterprise Perspective

A buyer’s journey is a journey of a thousand days. Well, not really, and thank goodness; not many businesses would still be around if they had to wait that long. So what exactly is a buyer’s journey? HubSpot has a short and sweet definition that goes like this: “The buyer’s journey is the active research process a […]