9 Steps to Running a Kickass Qualifying Call
If you’re in front of funnel sales, one of your key responsibilities is to quickly qualify whether or not a customer is worth putting through the sales process. This protects the whole sales team’s calendar and keeps you and the rest of your team from wasting sales cycles on those who will never buy. In […]
“The” List: How to Build It
“The list” is your outbound strategy. Don’t underplay it. In an ideal world leadership will have “the list” built before they hire sales and set them loose. But that isn’t always the case. So on top of individual list building, the ability to create a highly-targeted list of prospects for the org is a key […]
CDN 101: Digital Assets & Content Delivery Networks for Marketers
Content Delivery Networks (CDNs) are essential in the world of SEO. They can significantly impact your site’s load time, directly linked to SEO success. CDN also improves user experience and website speed by making it more reliable at different locations nationwide or even internationally for international clients! This type of technology stores web content from […]
The Ultimate Cold Call Guide
Cold calling is something that many people don’t enjoy doing. It can be scary and intimidating, but it’s also a great way to earn business! In this guide, we will discuss the do’s and don’ts of cold calling, as well as some secrets for making your calls more successful. The Ultimate Cold Call Guide: It […]
10 Reasons You Should Outsource Marketing
Rather listen to this content? Check it out on BuzzSprout? Marketing can feel like an art and a science, which is also very time-consuming and tricky to get right. This is why many founders choose to outsource their marketing needs rather than learning all the ins and outs of promotion themselves. Here are 10 reasons […]
The Ultimate Guide to Cold Emailing
Prefer to listen? Check it out on BuzzSprout Lately, the sales community has been exploding regarding various lead generation methods. Email has gotten a bad wrap as the result of spammy, unpersonalized drivel in decision-makers inboxes. It doesn’t have to be that way. Every SDR wants to know how to craft the perfect cold email, so […]
How to increase ROI with personal branding
Prefer to listen? Check it out on BuzzSprout. Personal branding has come a long way since Tom Peters first coined it in the 1990s. In the age of social media, where anyone with an internet connection can reach millions of people with their ideas and stories, personal branding has taken on an entirely new meaning. Because […]
Investing in Employee’s Professional Development
Would you rather listen to this blogpost, check it out on BuzzSprout. Business success is attributed to many things, but retaining your employees and allowing them to grow is the foundation for a productive workforce. Employee retention is vital, which is why investing in their professional development is essential to success. The benefits of employer-sponsored professional […]
Why is it crucial for B2B tech marketers to know their industry?
Would you rather listen to this post? You can do so on BuzzSprout If you work in the tech industry, chances are you’ve been exposed to a ton of buzzwords. While we might get them right now and then, sometimes those words start to become meaningless. Buzzwords can also be a way to talk about your […]
5 Tips for Ethical Marketing
Would you rather listen to this blog? Hosted on BuzzSprout According to leaders in the field, marketing can either be ethical or unethical. There are many ways to market ethically, but these five tips can be a good starting point. 1) Think about the impact of your marketing. 2) Offer something of value to the consumer. […]