The Importance of Building a Strong Brand Identity for B2B Technology Companies
As a B2B technology company, building a solid brand identity is not as important as it is for B2C companies. But, in reality, having a clear and consistent brand identity is crucial for the success of any business, regardless of its industry. Your brand identity is how your customers perceive your business. It is […]
Small Team, Big Results: How to Motivate Your Team in an Entrepreneurial Environment
As an entrepreneur running a small business, it can be difficult to motivate and manage a small team. With limited resources and tight deadlines, it’s important to find ways to keep your team motivated and productive. Here are some effective ways to motivate your small team and create a positive work culture: Clearly define […]
How B2B Marketers Can Improve Social Media Engagement in 2023
In today’s digital age, social media has become an integral part of B2B marketing strategies. However, with the constantly changing algorithms and increasing competition, it can be challenging for small marketing teams to achieve significant engagement on their social media platforms. In this blog, we will share actionable tips on how B2B marketers can improve […]
MKC Agency has entered the chat!
We’re so pumped to share an exciting update on our rebrand to MKC Agency! While we’ve been operating as an Agency since October 2021, we hadn’t rolled out our new branding across all our channels…until now. We’ll be moving ahead with our rebrand in the coming days, so stay tuned for a brand-new look […]
5 Creative Marketing Ideas to Stand Out in a Crowded Market
In today’s crowded market, it can be challenging for B2B technology marketers and business owners to differentiate themselves and attract customers. However, with some creativity and out-of-the-box thinking, it is possible to break through the noise and make a lasting impression. Here are five creative marketing ideas to help you stand out in a crowded […]
Building Sequences in Hubspot
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, with proper mastery and […]
Unlocking the Power of Ad Tracking: How Small B2B Businesses Can Boost Revenue with Data-Driven Advertising Strategies
Small B2B businesses like telecommunications companies and managed service providers (MSPs) often need more resources to devote to marketing. However, leveraging ad tracking can help these businesses maximize their ROI and generate more revenue. In this post, we’ll explore how small B2B businesses can use ad tracking to their advantage on various platforms. What […]
Making Your Nonprofit Website Inclusive AF: Top Tools You Need to Test Accessibility
At MKC Agency, inclusivity is key, especially in the online space. As a nonprofit organization, it’s crucial to ensure that your website is accessible to all, regardless of any disabilities. But how do you know if your website is accessible? Well, fear not – we’ve got you covered! In this article, we’ll explore some of […]
MKC Agency Named as The Top Digital Strategy Marketing Agency in Orlando by The Manifest
Orlando, FL – MKC Agency is proud to announce that it has been listed the top Digital Strategy Marketing Agency in Orlando by The Manifest, a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. The agency was selected based on its expertise […]
Unleash the Power of Sequencing: How B2B Tech Companies Can Hook Prospects with HubSpot
As a B2B technology company, generating leads and closing deals is crucial for growth. HubSpot offers a powerful platform for creating and managing email sequences, but it takes more than just sending emails to see results. How can B2B technology companies write effective sequences in HubSpot? Identify Your Target Audience and Define Your Goals […]