Let’s talk about a game-changing, yet often overlooked, aspect of growing your managed service provider (MSP) business. Yep, I’m talking about referrals and reviews.
I’ve always been a huge believer in the power of word-of-mouth marketing. It’s one of those genuine, unfiltered interactions that can propel your business to unimaginable heights. Today, we’ll talk about this traditional form of referral and how you can leverage it for your MSP. But, don’t think we’ll stop there! We’ll also tackle how you take this strategy digital; Exploring the crucial role of online reviews and client testimonials on platforms like Google, UpCity, Clutch, and CloudTango.
Traditional Referrals: A Classic That Never Fades
In a world that’s increasingly digital, old-school word-of-mouth referrals still pack a punch. These are genuine, heartfelt endorsements from satisfied customers that can carry significant weight. They’re basically your clients doing your marketing for you, and trust me, there’s nothing better than that!
When it comes to sparking these precious referrals, the golden rule is simple: deliver exceptional service. When your clients feel valued, they’re more likely to share their positive experiences. And remember, nothing about this should be forced. The authenticity in these interactions is what makes them work.
Don’t forget to train up your Account Managers on how to ask for referrals during QBRs (quarterly business reviews)
Online Reviews: Your Digital Power Tool
Next up, we’ve got online reviews. These bad boys can do wonders for your MSP’s online reputation and visibility. And, let’s be real, in today’s world, your online reputation can make or break you.
Google reviews, for instance, directly impact your local SEO. Encourage your happy clients to drop a review and watch your business climb those search rankings.
Then we have platforms like UpCity, Clutch, and CloudTango. Getting on these platforms can not only boost your visibility but also establish your brand as a top player in the MSP and IT sector.
LinkedIn Recommendations: The Professional Endorsement
LinkedIn, the professional’s social network, is a goldmine for recommendations. Seek endorsements from your clients here, but also consider giving them. Writing a LinkedIn recommendation for a client allows you to tell your own success story while simultaneously boosting your client’s profile. It’s a win-win!
Your Next Steps
Alright, folks, that’s your action plan for bolstering your MSP’s growth through strategic referral and review strategies. Remember, every positive referral, review, or recommendation is a step towards establishing your brand as a trusted authority in the MSP market.
If you need a hand with these strategies or anything else related to your sales process or marketing plans, I’m just a click away. Schedule a 1:1 consultation with me, Megan Killion, and together, we can push your MSP to new heights.
Until next time, be authentic, stay positive, and never stop growing.