Offer a quick greeting and state why you are reaching out to this agency. Briefly describe your company and what your website is trying to accomplish. Aim for 1-2 paragraphs.

[COMPANY NAME] wants to redesign its website currently found here:

[ http://domain.com ]

You have been selected as a vendor to respond to this request and we would like to ask you to prepare a proposal to accomplish the task that includes timeline, cost, and deliverables. The following RFP includes background on our organization and describes the purpose of the redesign, its desired functionality, and specific requests relating to the proposal. We understand that details may be subject to change upon vendor recommendation and/or research of more optimal solutions. In your proposal, please feel free to suggest alternatives where noted.