There are many reasons why your company might choose to outsource some or all of your marketing
functions to an outside agency. Whether you have a short-term project that your internal team doesn’t
currently have the bandwidth to take on or there’s a specific aspect of marketing you lack the expertise
to execute effectively, you need to find the right partners to deliver the results you want within your
budget. This is when you start sending out a Request for Proposals, or RFP.