Next-Level Marketing Techniques for MSPs in the B2B Tech Arena

Hey MSP Mavericks! đź‘‹


Megan Killion here, diving headfirst into the vibrant world of B2B tech marketing. If you’re running an MSP and feeling stuck in the marketing muddle, you’re not alone. Let’s unravel these marketing mysteries together and catapult your MSP into the limelight where it belongs!


Understanding the Market Challenge for MSPs


Let’s face it – finding new customers in the MSP space is like hunting for treasure without a map. More than half of MSPs are in the same boat, paddling hard to find new clients. The secret? It’s not just about having a killer website or a flashy brand image. It’s about crafting a marketing strategy that’s as smart as it is spunky. Mojenta tells us that the right strategy can turn the tide in your favor.


Performing a Competitive Analysis


Who’s your competition, and what magic are they working? Understanding your rivals’ strengths and weaknesses isn’t just good practice; it’s a cornerstone of your marketing strategy. It’s time to play detective and figure out where you can outshine them.


Defining Buyer Personas


Who are you selling to? Crafting buyer personas isn’t just marketing jargon; it’s about getting into the heads of your decision-makers. It’s about understanding their challenges and tailoring your marketing to speak directly to them. For some top-notch guidance on this, check out “Building a Storybrand.” It’s a game-changer, trust me!


Leveraging Website and Marketing Automation


In the digital age, automation isn’t just a buzzword; it’s a necessity. We’re talking analytics, email marketing, the works. The right platform can turn your marketing from meh to marvelous.


Creating Engaging Content


Content is king, but not all content wears the crown. 73% of B2B marketers are already on the content train. But here’s the deal: it’s about creating content that resonates with your personas at each stage of their journey. It’s about cutting through the noise and making your MSP the headliner.


Executing Targeted Advertising


Welcome to the era of personalized marketing, where one-size-fits-all is a big no-no. Google Ads can be your best friend if you play it right. Remember, 72% of consumers want marketing tailored just for them. So, let’s get personal with our ads, shall we?


Utilizing Email Marketing Effectively


Emails might feel old school, but they’re still the rockstars of B2B marketing. 79% of B2B marketers vouch for email marketing’s effectiveness. It’s all about strategy – and a dash of MKC charm.


Social Media Marketing Strategies


Social media is your ticket to the big leagues. With billions of daily users, your content has a vast playground. But here’s the clincher – your strategy needs to be as sharp as your wit.


Wrapping Up

So there you have it, MSP leaders – a treasure trove of marketing wisdom to fuel your growth. Remember, it’s not just about being seen; it’s about being memorable in all the right ways.


Ready to ramp up your MSP’s marketing game? Let’s chat and concoct a marketing strategy that’s as unique as your MSP. Book a session with me at and let’s make some marketing magic!