Hey there, small business owners! Are you ready to take your marketing game to the next level? It’s time to start embracing the power of video marketing. Why, you ask? According to research, video content will account for more than 80% of all internet traffic by 2024. That’s a whole lot of eyeballs you could be reaching!

At MKC Agency, we know that video marketing can be a game-changer for small businesses. Incorporating video content into your marketing strategy can increase brand awareness, improve lead generation, boost sales, generate more traffic, and help customers better understand your products or services.

Top Video Marketing Trends

So, what are some of the latest video marketing trends to keep in mind for 2024? We’re glad you asked! Here are a few to consider:

• Live Video: Connect with your audience in real time and provide a more authentic and personalized experience.
• Behind-the-Scenes Video: Build trust with your audience and humanize your brand by showcasing your team, production process, or workspace.
• Educational Video: Position your brand as an industry expert and provide value to your audience by creating “how-to” videos or tutorials about your products or services.
• Influencer Marketing/Short-form Video: Partner with influencers and create sponsored content on short-form video platforms like TikTok to reach new audiences.

How to Get Started with Video Marketing

At MKC Agency, we’re all about keeping things simple and effective. You don’t need fancy equipment to start creating killer videos for your business—just grab your trusty cell phone and start filming! Start with short videos highlighting your products or services, introducing your team, or providing a behind-the-scenes look at your business.

Many small businesses choose to record video on their phone and text it to us or upload it to a shared Dropbox, so we’re constantly creating and posting video content for them!

But here’s the thing: video marketing is more than just a one-and-done deal. You must create a consistent and ongoing strategy aligning with your business goals and target audience to see actual results.

Don’t worry if you’re overwhelmed—that’s where we come in! Our team of experts at MKC Agency can help you create a customized video marketing strategy tailored to your business’s needs and goals. So why wait? Contact us today, and let’s start making some killer videos together!