Why is it crucial for B2B tech marketers to know their industry?
Would you rather listen to this post? You can do so on BuzzSprout If you work in the tech industry, chances are you’ve been exposed to a ton of buzzwords. While we might get them right now and then, sometimes those words start to become meaningless. Buzzwords can also be a way to talk about your […]
5 Tips for Ethical Marketing
Would you rather listen to this blog? Hosted on BuzzSprout According to leaders in the field, marketing can either be ethical or unethical. There are many ways to market ethically, but these five tips can be a good starting point. 1) Think about the impact of your marketing. 2) Offer something of value to the consumer. […]
What is “guaranteed”? Ethical Marketing Guideline.
Lately, I’ve been seeing an influx of FB targeted marketing ads making ridiculous claims. Today, I went so far as to comment on one by popular reading curriculum provider: Hooked On Phonics. They made the claim that your child would increase a grade level in reading comprehension GUARANTEED and in a correlating graphic that your […]