Beware of the Hero Story — A Common Prospecting Failure

For B2B sales, there is no “easy answer” or “one-size-fits-all” solution. There are, of course, great fits, strategies that deliver reliable results when applied correctly—but that’s not what we’re here to talk about today. The complexity of sales hasn’t stopped a few overeager writers from telling tales of techniques that do away with the arduous […]