The Changing Landscape of MSPs: Navigating New Responsibilities through Sales and Marketing
By Megan Killion, Chief Consultant, MKC Agency According to a 2020 TechTarget article, the role of Managed Service Providers (MSPs) has undergone significant change. As global CIO Joe McKenna for managed cloud provider Syntax puts it, the evolving roles and responsibilities of modern MSPs are tied to the increased need for CIOs to be […]
MSP Lead Magnets: 5 Guide Ideas for Lead Generation Success
Today, I want to chat about an incredibly powerful tool that often flies under the radar – lead magnets. But not just any lead magnets, we’re going to hone in on creating useful guides. Guides that offer such tremendous value, they practically do the lead generation for you. Sound like a plan? Alright, let’s dive […]
The Evolution of Sales Objections and the Emergence of RISK: A Perspective for MSPs
When we talk about sales objections, it’s easy to get caught up in the traditional BANT framework. This approach has guided sales pros for decades, focusing on Budget, Authority, Need, and Time. It’s a neat, tidy package that’s served us well, but let’s face it: sales is not a neat, tidy business. Enter the age […]
Harnessing the Power of Diversity: Pioneering Ethical Marketing for Next-Gen MSPs
My journey as an autistic, ADHD, bisexual, female leader has shown me the transformative power of diversity and ethical marketing in the business landscape. As a part of a team that contributed to a $500m new pipeline over the past decade, I am here to share insights into how these principles can shape the future […]
Navigating Sales Objections in the Modern Age: The BANTR Framework
In the world of sales, we’ve long relied on the BANT framework (Budget, Authority, Need, Time) to qualify prospects. For years, this tried-and-true method has been a cornerstone in sales strategies across industries. But times are changing, and so are our prospects. The Evolution of Sales Objections Prospects are more informed than ever before, transforming […]
Unlocking the Power of Whitepapers and Industry Reports for B2B Content Marketing
Attention, tech-savvy CEOs: are you looking to elevate your B2B content marketing game? Let’s talk whitepapers and industry reports! These often-underutilized resources can work wonders for MSPs, IT companies, and infrastructure organizations. In this blog, we’ll reveal how to leverage these powerful tools to showcase your expertise and drive growth. Buckle up and prepare to […]
Are Social Media Giveaways Effective for B2B Technology Businesses?
As a B2B technology business, you might be wondering whether social media giveaways are worth the investment of time and resources. After all, giveaways are often associated with B2C companies, and you may be skeptical about whether they can be effective in the B2B space. In this blog post, we’ll explore the benefits of running […]
Why More Growing B2B Technology Companies are Outsourcing their Marketing: Benefits and Best Practices
As B2B technology companies grow, they face increasing pressure to deliver results while managing limited resources. One area where many businesses struggle is marketing, particularly in creating and executing effective campaigns that generate leads and revenue. In recent years, more and more companies have turned to outsourcing their marketing efforts as a way to overcome […]
Influencer Marketing Done Right: Tips and Traps to Avoid
Influencer marketing has become a buzzword in the marketing world, but it’s not as simple as just partnering with someone who has a large following on social media. To truly maximize the benefits of influencer marketing, it’s important to follow certain dos and don’ts. In this blog post, we’ll explore how to make the most […]
When Should You Consider Outsourcing Your MSPs Marketing?
As an MSP owner, you may find yourself wondering when it’s time to outsource your marketing efforts. While referrals are a great source of leads, they may not be enough to sustain your business in the long run. As your business grows, you may need to explore new avenues to generate leads and bring in […]