From TCP to ICP: Unleashing the Power of Niching Down and Narrowing Your Focus
When it comes to targeting your ideal customers, many Managed Service Providers (MSPs) are familiar with the concept of a Target Client Profile (TCP). However, taking your marketing efforts to the next level requires a shift towards a more focused and effective approach known as the IDEAL Client Profile (ICP). In this blog post, we’ll […]
MSP Lead Magnets: 5 Guide Ideas for Lead Generation Success
Today, I want to chat about an incredibly powerful tool that often flies under the radar – lead magnets. But not just any lead magnets, we’re going to hone in on creating useful guides. Guides that offer such tremendous value, they practically do the lead generation for you. Sound like a plan? Alright, let’s dive […]
Harnessing the Power of Quora and Medium for Thought Leadership & Lead Generation
If there’s one thing I’ve learned in my time as a marketing consultant, it’s that not all platforms are created equal. Today, we’re going to dive deep into two platforms that you might not be fully leveraging yet: Quora and Medium. The Q&A Goldmine: Quora Let’s start with Quora, a bustling hub of curiosity […]
32 “Free” Ways to Get Leads for Your MSP: The Ultimate Guide
By Megan Killion, Chief Consultant at MKC Agency For MSPs, attracting the right clients is not just an aspect of business growth – it’s the lifeblood. But what if I told you that you could generate a stream of high-quality leads without breaking the bank? I’ve spent more than 15 years in the B2B technology […]
Are Social Media Giveaways Effective for B2B Technology Businesses?
As a B2B technology business, you might be wondering whether social media giveaways are worth the investment of time and resources. After all, giveaways are often associated with B2C companies, and you may be skeptical about whether they can be effective in the B2B space. In this blog post, we’ll explore the benefits of running […]
Building Sequences in Hubspot
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, with proper mastery and […]
Must Have Chrome Extensions for Sales & Marketing
Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 […]
What Is The Difference Between An MQL And SQL?
With the pervasiveness of marketing and digital media, the sales journey doesn’t start or end anywhere in particular. When someone hears of your brand, it could be from an ad, an influence, an obscure Google search, a friend of a friend, or even a conversation overheard at the bar. While your Ideal Customer Profile or […]
How to Write a Great Case Study
Every business in the B2B sector, whether they’re in healthcare, technology, or finance, wants to boast about their case studies. The problem with this approach is that many B2B companies aren’t effectively using their case studies to promote their brand and gain new clients. This article will show you how to write a great case […]