Must Have Chrome Extensions for Sales & Marketing
Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 […]
What Is The Difference Between An MQL And SQL?
With the pervasiveness of marketing and digital media, the sales journey doesn’t start or end anywhere in particular. When someone hears of your brand, it could be from an ad, an influence, an obscure Google search, a friend of a friend, or even a conversation overheard at the bar. While your Ideal Customer Profile or […]
How to Write a Great Case Study
Every business in the B2B sector, whether they’re in healthcare, technology, or finance, wants to boast about their case studies. The problem with this approach is that many B2B companies aren’t effectively using their case studies to promote their brand and gain new clients. This article will show you how to write a great case […]
9 Steps to Running a Kickass Qualifying Call
If you’re in front of funnel sales, one of your key responsibilities is to quickly qualify whether or not a customer is worth putting through the sales process. This protects the whole sales team’s calendar and keeps you and the rest of your team from wasting sales cycles on those who will never buy. In […]