From TCP to ICP: Unleashing the Power of Niching Down and Narrowing Your Focus
When it comes to targeting your ideal customers, many Managed Service Providers (MSPs) are familiar with the concept of a Target Client Profile (TCP). However, taking your marketing efforts to the next level requires a shift towards a more focused and effective approach known as the IDEAL Client Profile (ICP). In this blog post, we’ll […]
Introduction To Buyer Personas
When you build out your offerings, you will naturally find yourself gravitating to certain types of individuals or customers. As a young business growing a client base from scratch, these are the customers that you have the most synergy with. Whether it is their complementary ethics, vocabulary, or specialized needs you are well-equipped to serve, […]