Unlocking the Heart of Your Brand: The Power of Knowing Your ‘Why’

It’s often said that a brand is much more than a logo or a set of colors; it’s a story. A story that begins with a single, compelling ‘why.’ When DesignRush recently featured my thoughts on brand marketing strategy, I emphasized one crucial step that’s frequently overlooked: doing the prework. I’d like to extend a […]

Stirring the LinkedIn Pot: How to Cook Up Engagement with Spunky Content

In the current digital landscape, the key to building a strong online presence extends beyond mere formalities. Authenticity, audacity, and an unapologetic narrative can transform your LinkedIn profile into an engaging platform. Megan Killion here, to delve into how audacious authenticity and spunky storytelling can spice up LinkedIn engagement. LinkedIn, often misconstrued as merely a […]

Harnessing Authenticity: The Power of Personal Branding in Sales and Marketing

Greetings, professional trailblazers. Megan Killion here, poised to impart some vibrant insights on your sales and marketing journey. Today’s topic? Personal branding, a transformative tool in your arsenal that can drastically alter the dynamics of your professional endeavors. Within the B2B technology terrain, we aren’t merely dealing in the commerce of products or services. Instead, […]

Clutch Recognizes MKC Agency as one of the Game Changing Branding Agencies in Florida

In order to set a brand apart from rivals, it must define its mission, values, and personality. Effective online branding increases awareness, develops consumer loyalty, and creates trust. It aids in marketing initiatives, widens the audience, and complies with technological advancements. Online branding is, at its core, a strategic instrument that fosters success by connecting […]

The Importance of Building a Strong Brand Identity for B2B Technology Companies

As a B2B technology company, building a solid brand identity is not as important as it is for B2C companies. But, in reality, having a clear and consistent brand identity is crucial for the success of any business, regardless of its industry.   Your brand identity is how your customers perceive your business. It is […]

Tips to Strengthen Your Personal Brand on LinkedIn

Leveraging the networking power of LinkedIn is the best way to get your personal brand out there in front of the world. If you’re looking to be found in a professional sense, you have to create a personal brand on LinkedIn, but it can be a little scary at first if you’re not familiar with […]

Building a LinkedIn Personal Brand

If you aren’t already on LinkedIn, we have one question. What is holding you back? LinkedIn claims to help people “conduct business where business gets done,” and marketers who have utilized the platform for networking and lead creation can attest to this. The platform offers several tools that enable marketers to create and deploy great […]

How To Organize Your Visual Identity Kit

A business’s visual identity or brand is paramount to its success. It’s always been essential to recognize a business across advertising platforms, but these days, we have more platforms than ever before. We also have more brands and organizations coming at us on a daily basis than before, Which makes it even more difficult to […]

Why Nailing Your Logo Matters

When you think of your brand—is it sleek, agile, and strong? An embodiment of the American Psycho business card scene? Or did it get its sleeve stuck in the door on the way in? Trailing that smell known well to every Subway restaurant nationwide While this might be a bit abstract, what should never be […]

Logo Design Tips & Tricks for the Digital Age

Feeling loco when creating your logo? There is so much to keep in mind — whether you’re updating your logo for 2022, or in the midst of a total rebranding, it can feel like you’ve looked at so much, you’re not sure what looks good anymore. The fact is that we are completely inundated with […]