The Art of Storytelling in Marketing: How to Tell Your Brand’s Story Effectively
In a world brimming with advertisements, only a select few truly resonate. Why? Because they tell a story. People crave connection, not just products, and storytelling satisfies that need. In fact, 92% of consumers prefer ads that feel like stories—making it the cornerstone of impactful marketing. Let’s unpack how to craft a brand story that […]
They Ask, You Answer | MSP Edition: How to Use This Proven Framework to Win More Clients
So, you’ve been told time and time again to read They Ask, You Answer but just haven’t made the time? No worries—I’ve read it more than two dozen times and decided to translate it specifically for MSPs. They Ask, You Answer (TAYA) is more than a book; it’s a mindset shift that helps you focus […]
How to Choose the Right MSP Marketing Agency (Without Getting Burned)
Hiring a marketing agency can feel like rolling the dice—especially when your business depends on getting it right. But it doesn’t have to be a gamble. Finding a marketing partner that’s genuinely invested in your growth is possible when you know what to look for. Here’s your guide to making a smart choice, so you […]
Lights, Camera, Action: Why Small Businesses Need to Get with the Video Marketing Program in 2024
Hey there, small business owners! Are you ready to take your marketing game to the next level? It’s time to start embracing the power of video marketing. Why, you ask? According to research, video content will account for more than 80% of all internet traffic by 2024. That’s a whole lot of eyeballs you could […]
What are the common pitfalls in email marketing and how to avoid them?
Discover how to avoid common pitfalls in email marketing in our blog ‘What are the common pitfalls in email marketing and how to avoid them?’
Crafting a Unique Value Proposition for Your MSP
In the competitive world of Managed Service Providers (MSPs), standing out from the crowd is crucial to attracting and retaining clients. To achieve this, your MSP must offer a unique value proposition (UVP) that communicates the distinct benefits you bring to the table. In this post, we will guide you through creating a compelling UVP […]
How does content marketing work? The Ultimate Guide to Content Marketing for B2B Technology Companies
Content marketing has become a crucial component of the marketing strategy for B2B technology companies. It is a powerful tool that allows them to attract and engage potential customers, establish thought leadership, and build trust with their audience. In this blog post, we will provide an ultimate guide to content marketing for B2B technology companies, […]
Unlocking the Heart of Your Brand: The Power of Knowing Your ‘Why’
It’s often said that a brand is much more than a logo or a set of colors; it’s a story. A story that begins with a single, compelling ‘why.’ When DesignRush recently featured my thoughts on brand marketing strategy, I emphasized one crucial step that’s frequently overlooked: doing the prework. I’d like to extend a […]
Stirring the LinkedIn Pot: How to Cook Up Engagement with Spunky Content
In the current digital landscape, the key to building a strong online presence extends beyond mere formalities. Authenticity, audacity, and an unapologetic narrative can transform your LinkedIn profile into an engaging platform. Megan Killion here, to delve into how audacious authenticity and spunky storytelling can spice up LinkedIn engagement. LinkedIn, often misconstrued as merely a […]
Harnessing Authenticity: The Power of Personal Branding in Sales and Marketing
Greetings, professional trailblazers. Megan Killion here, poised to impart some vibrant insights on your sales and marketing journey. Today’s topic? Personal branding, a transformative tool in your arsenal that can drastically alter the dynamics of your professional endeavors. Within the B2B technology terrain, we aren’t merely dealing in the commerce of products or services. Instead, […]