How does content marketing work? The Ultimate Guide to Content Marketing for B2B Technology Companies
Content marketing has become a crucial component of the marketing strategy for B2B technology companies. It is a powerful tool that allows them to attract and engage potential customers, establish thought leadership, and build trust with their audience. In this blog post, we will provide an ultimate guide to content marketing for B2B technology companies, […]
The Heart of the Deal: Unveiling the Emotional Core of B2B Buying
In the streamlined corridors of B2B transactions, where spreadsheets, ROI, and KPIs dominate the conversation, there lies an often-overlooked truth – the heartbeat of decision-making is not purely rational; it’s profoundly emotional. Kandace Barker, Head of B2B at Initiative, captures this sentiment perfectly: “There’s this fallacy that business decision-making isn’t driven by emotion. All […]
Referral & Review Strategies for Unstoppable MSP Growth
Let’s talk about a game-changing, yet often overlooked, aspect of growing your managed service provider (MSP) business. Yep, I’m talking about referrals and reviews. I’ve always been a huge believer in the power of word-of-mouth marketing. It’s one of those genuine, unfiltered interactions that can propel your business to unimaginable heights. Today, we’ll talk […]
Next-Level Marketing Techniques for MSPs in the B2B Tech Arena
Hey MSP Mavericks! 👋 Megan Killion here, diving headfirst into the vibrant world of B2B tech marketing. If you’re running an MSP and feeling stuck in the marketing muddle, you’re not alone. Let’s unravel these marketing mysteries together and catapult your MSP into the limelight where it belongs! Understanding the Market Challenge for […]
Why Family-First Approach Rocks in B2B Marketing
In the fast-paced world of B2B marketing, strategies are constantly evolving to keep up with the dynamic business landscape. While data-driven decisions and cutting-edge technologies play a crucial role, there’s an often underestimated aspect that can significantly impact success—the family-first approach. In this blog post, we’ll explore why prioritizing relationships akin to a family dynamic […]
Elevating ThinkTech: A Revenue Surge, Brand Buzz, and a Monumental Acquisition
In the bustling MSP landscape, ThinkTech, a blossoming Managed Service Provider, faced the familiar pinch of competition. Their ambition? Distinct brand presence and a magnetic social media pull. But with constrained resources, the quest seemed daunting. Enter MKC Agency: With a nod from Dean Trempelas, ThinkTech roped in MKC Agency. Guided by Megan Killions, a […]
A New Age of B2B Marketing: The Rise of Empathy and Authenticity
In the rapidly evolving world of B2B marketing, a remarkable shift is underway. Traditional practices are giving way to new strategies focused on empathy and authenticity. This fundamental change is more than just a trend—it’s a revolution. As Chief Consultant at MKC Agency, Megan Killion has consistently advocated for authenticity and empathy in marketing. With […]
From TCP to ICP: Unleashing the Power of Niching Down and Narrowing Your Focus
When it comes to targeting your ideal customers, many Managed Service Providers (MSPs) are familiar with the concept of a Target Client Profile (TCP). However, taking your marketing efforts to the next level requires a shift towards a more focused and effective approach known as the IDEAL Client Profile (ICP). In this blog post, we’ll […]
MSP Lead Magnets: 5 Guide Ideas for Lead Generation Success
Today, I want to chat about an incredibly powerful tool that often flies under the radar – lead magnets. But not just any lead magnets, we’re going to hone in on creating useful guides. Guides that offer such tremendous value, they practically do the lead generation for you. Sound like a plan? Alright, let’s dive […]
Turbocharge Your MSP: Referral & Review Strategies for Unstoppable Growth
Let’s talk about a game-changing, yet often overlooked, aspect of growing your managed service provider (MSP) business. Yep, I’m talking about referrals and reviews. I’ve always been a huge believer in the power of word-of-mouth marketing. It’s one of those genuine, unfiltered interactions that can propel your business to unimaginable heights. Today, we’ll talk about […]