While the telecommunications sector seems to be teeming with activity, that doesn’t mean that branding and marketing efforts should be compromised or be put to a stop.
Since our world in the Information Age moves so fast, it’s not a surprise that consumer behaviors continue to evolve at a rapid pace.
These changes in behavior are the reason why even leaders in the industry continue to go above and beyond with their innovations, product placement, and marketing campaigns.
After all, a brand user today might shift to another brand tomorrow.
With that being said, the following are 5 of the best marketing campaigns telecommunications companies can do to push themselves above the pack.
Utilize SEO and Data Analytics for Insights
Nowadays, a lot of industries are applying a data-driven approach to most of their processes. This means that if you don’t pay close attention to what the data points to, chances are, you’ll be left behind by your competitors— and by a huge margin, too.
Data analytics has proven to be a huge help for decision-making processes within telecommunications companies.
Some companies use the data they gather to determine the best hours for marketing campaigns, while others use them to pinpoint the best strategy for SEO and ad placement.
The bottom line is, your users are your backbone, and insight from analytics will tell you all you need to know about them for your company to adjust accordingly. Even the slightest changes have the potential to increase your revenue by a significant percentage!
Engage your Audience with a Story
Consumer culture in the current decade has been leaning towards favoring relatable stories and easy-to-follow narratives over one-time hits and aggressive advertising.
With the variety of media present both online and offline, people now have a huge need to be constantly engaged. This means consistent and cohesive content.
Fortunately, this can come in all forms: blogs, videos, social media posts, relevant memes… the list goes on. Find a medium your product and company resonates with and go with it!
Audience engagement, of course, doesn’t end with content— that’s only the beginning. Responding to social media comments, building a community, and interacting with them are what make a brand memorable in today’s ever-changing spaces.
Set Sights on Customer Service and Experience
A lot of products and services tend to neglect their Customer Service side, leaving so much room for negative publicity on that end.
All your branding and marketing strategies can work flawlessly, but if the products and services do not deliver, your next line of defense lies on the shoulders of your customer service crew and processes.
If these set protocols don’t handle your complaints well, then your branding strategy could crumble.
Push for faster response times, better-sounding responses, and protocols for common problems. Communication is key— as long as you’re transparent with your consumers, they will appreciate the extra effort from your end.
Remember, you’re building a relationship of trust with your community. You need to communicate with them as you would with a business partner, and this is all the more crucial when dealing with their issues.
Educate your Audience with Content
We know that captivating your audience with stories and content is a good way to their heart, so take it a step further by educating your audience about the industry AND about your product.
The telecommunications industry is a bit strange in the sense that everyone is hyped up about it, but when it comes to the surrounding technical terminology, people tend to get confused.
Making your products and services simple enough for even the layman to understand would make a world of a difference— in fact, this is a marketing strategy in itself.
People like things they understand. If you help your audience understand your product, and if you help them understand the ins and outs of it— and of why they need it— then you’ve won their hearts, for sure.
Do Something Different
Of course, you’ll have to figure out what your competitors are doing. Ask yourself, what sets these other telecom companies apart? And then finally, ask yourself: what can set MY telecom company apart from them?
Some telecom companies opt to introduce newer tech to attract curious buyers. Others engage with their audience in a certain way. Partnerships with unlikely businesses might also be a good way to attract attention.
As long as your decisions are on-brand, the world is your oyster when it comes to your telecom’s growth and development in terms of marketing strategy. Need a little help crafting your strategy? You’ve come to the right place! Book a consult with our Chief Consultant. Or, if you’d rather get it off your plate, we can provide a full 90-day plan for you.