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February 5, 2025
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For years, the MSP industry has been sold a dream: outsource your sales development and let someone else book meetings for you. Sounds easy, right? But if you’ve tried SDRaaS (Sales Development Representative as a Service), you know the reality is far from effortless.

SDRaaS was never a long-term solution—it was a temporary fix, a bandage over deeper sales issues that most MSPs struggle with. That’s why MKC Agency is officially sunsetting SDRaaS and launching something far more powerful: the Pisces Growth Initiative (PGI). This 18-month program is designed to build scalable, self-sufficient sales processes that drive sustainable revenue growth for MSPs.

Why We’re Moving On from SDRaaS

SDRaaS had its moments, but in the long run, it failed to solve the core sales challenges MSPs face. Here’s why:

No Sales Foundation = No Sustainable Growth SDRaaS worked for MSPs with a strong sales foundation, but for most, it highlighted serious gaps:
- No clear ideal client profile (ICP) or buyer personas.
- Disorganized or nonexistent CRM and sales processes.
- Weak or missing marketing materials (think case studies, lead magnets, and compelling messaging).
Outbound Is Only Part of the Equation Even when outbound efforts generated leads, MSPs struggled to convert them. Many relied too heavily on referrals and networking, making outbound a tough transition. Booking meetings isn’t the same as closing deals—and SDRaaS wasn’t bridging that gap.
High Costs, Low ROI SDRaaS was expensive for both MSPs and agencies. The high cost of labor, onboarding, and maintenance made it a volatile, narrow-margin service. Meanwhile, MSPs were frustrated with inconsistent results, churn, and the need for constant hand-holding.
Operational Headaches SDRaaS relied on both MSPs and the agency to execute flawlessly. But let’s be real—most MSPs don’t have the bandwidth to effectively onboard, support, and align with an outsourced SDR team.

We realized our clients needed a true revenue engine—not a temporary boost.

Introducing the Pisces Growth Initiative (PGI): The Future of MSP Sales

Pisces Growth is not just another sales service. It’s an end-to-end solution designed to turn struggling MSPs into revenue-generating machines. Here’s how:

Phase 1: Strategy & Consulting
- Deep gap analysis to identify what’s missing in your sales process.
- ICP development and messaging frameworks to ensure you’re targeting the right audience.
- Outbound operating systems that actually work for MSPs.
Phase 2: Gap-Filling
- Development of essential marketing assets like lead magnets and case studies.
- CRM optimization for streamlined lead management.
- Building the infrastructure for sustainable outbound success.
Phase 3: Tactical Deployment
- Testing and iterating with an MKC-managed SDR to establish performance baselines.
- Fine-tuning processes to ensure predictable, scalable growth.
Phase 4: Insourcing & Training
- Hiring, training, and coaching an in-house SDR for your MSP.
- Ongoing coaching to ensure long-term success.
- Optional staffing support for key roles like Sales Admins, Account Executives, and Marketing Coordinators.

Why MSPs Are Choosing PGI Over SDRaaS

It’s Built for the Long Game SDRaaS was a short-term play. PGI helps MSPs build permanent sales infrastructure for sustainable growth.
It Addresses the Core Problems Instead of focusing only on outbound, PGI fixes foundational issues that hinder MSP sales success.
It Produces Measurable ROI By setting up the right systems, PGI makes outbound sales predictable and scalable, instead of a costly experiment.

Success Stories

We’ve already seen incredible results from MSPs who followed this model, including JK Tech and Machado. By prioritizing foundational strategies and permanent SDR placement, they achieved real, measurable revenue growth.

“Our greatest success stories have always involved permanent placement and strategic alignment,” says Megan Killion, Chief Consultant at MKC Agency. “PGI formalizes this process into a repeatable, scalable system that sets MSPs up for long-term success.”

Ready to Build a Real MSP Sales Engine?

If you’ve been frustrated by outsourced sales efforts that don’t deliver, it’s time for a new approach. PGI is designed to empower your MSP with the tools, processes, and people to generate and close deals—without relying on third-party SDRs.

➡ Learn more about Pisces Growth Initiative and take control of your MSP sales strategy today.