Empower Your MSP to Scale with the Pisces Growth Initiative

A proven 18-month revenue growth program designed to help MSPs build scalable sales engines through strategic planning, gap analysis, iterative testing, and a seamless transition to independence.

Why MSPs Struggle to Scale Revenue

Overreliance on referrals or personal networks.
Lack of structured sales and marketing processes.
Unclear ROI from past marketing efforts.
No dedicated resources for lead generation and nurturing.
Limited internal capacity to implement and iterate growth strategies.

PGI bridges these gaps with a step-by-step, proven framework.

What Is the Pisces Growth Initiative?

PGI is a comprehensive, four-phase program tailored specifically for MSPs:

Strategy & Consulting (2-3 months): Define your ideal client profile, refine your messaging, and build a roadmap for success.
Build-Out & Sales Readiness (3-4 months): Address foundational gaps by creating core assets, campaigns, and CRM workflows.
Tactical Deployment & SDR Testing (6 months): Deploy a fractional SDR to execute outreach and establish performance benchmarks.
Hiring, Training, and Independence (6 months): Transition to a trained, in-house SDR and a self-sufficient sales process.

Tailored for MSPs

Unlike generic growth programs, PGI focuses on the unique challenges of MSPs, providing:

Industry-specific sales and marketing frameworks.
Proven strategies that drive measurable results.

Comprehensive and Scalable

From strategy to execution, PGI covers every step of the process, ensuring your MSP has the tools and confidence to scale.

Ethical and Data- Driven

Our process prioritizes transparency and metrics, empowering you to make informed decisions at every stage.

Outcomes You Can Expect

Predictable Revenue Growth: Replace inconsistent efforts with a scalable system.
Data-Driven Insights: Gain clarity on what works and how to optimize.
Self-Sufficient Sales Engine: Transition from reliance on external support to a fully independent team.
High-Quality Leads: Target and engage the right clients with precision.

Program Highlights

Phase 1: Strategy & Consulting

Ideal Client Profile and Buyer Personas.
Messaging Matrix and Unique Value Propositions.
Roadmap for execution.

Phase 2: Build-Out & Sales Readiness

Dream 100 Target Account List.
Case studies, testimonials, and lead magnets.
CRM optimization and campaign setup.

Phase 3: Tactical Deployment

40 hours/month of outbound SDR efforts.
Performance benchmarks for future hires.
Metrics tracking and iteration.

Phase 4: Hiring & Independence

Recruitment and training of in-house SDR.
Complete system handoff and documentation.
Smooth transition from outsourced to insourced SDR

Meet the Pisces Behind PGI

Our Water Sign Leadership Team

Megan Killion

Chief Consultant & Visionary

Megan leads the strategic direction of PGI, leveraging her expertise in ethical sales and marketing to empower MSPs to scale. With over a decade of experience, she has driven transformative results for her clients, focusing on sustainable growth and innovation.

Molly Hogan

HR, Finance & Recruiting

Molly spearheads the talent acquisition and financial management efforts for PGI. Her work ensures clients have access to top-tier SDRs and the financial clarity needed for sustainable growth.

Isn't that too much water? Are we going to drown?

No, don't worry. We have a whole support team!

Liz St. Pierre

Senior Account Manager

Liz manages client relationships and oversees the build-out of sales and marketing assets during Phase 2. Her attention to detail ensures every deliverable meets the highest standard.

Josh Mendoza

SDR Manager

Josh leads the SDR team, optimizing their performance and ensuring outreach efforts align with client goals. His leadership has helped drive consistent results for PGI clients.

Leo Lourenço

Sales Administrator

Leo works with all of our teams throughout MKC Agency, optimizing our outputs by analyzing data and improving on our focus. He creates enables smooth transitions through all phases.

Our SDR Team

Supported by our dedicated SDRs who work tirelessly to execute campaigns and nurture leads on behalf of our clients.

Learn more about the team on our [About the Team page].

Who should join PGI?

PGI is designed for MSPs who:

Have $2.5M-$10M in revenue and are ready to scale to the next phase.
Need structured systems to replace reactive or organic sales efforts.
Want to transition from outsourcing to in-house sales capabilities.