The Ugly Truth About Rebranding: It’s a Vanity Project, Not a Growth Strategy
The Harsh Reality of Rebranding Thinking about a brand refresh? Stop. Right. There. If you’re hoping a new logo or color scheme will magically turn your business around, let’s talk about why that’s a terrible idea. Rebranding is often an expensive distraction from real problems—like weak positioning, ineffective messaging, or a broken sales process. The […]