A New Age of B2B Marketing: The Rise of Empathy and Authenticity
In the rapidly evolving world of B2B marketing, a remarkable shift is underway. Traditional practices are giving way to new strategies focused on empathy and authenticity. This fundamental change is more than just a trend—it’s a revolution. As Chief Consultant at MKC Agency, Megan Killion has consistently advocated for authenticity and empathy in marketing. With […]