How to Create an Ideal Customer Profile
How to Design a Client Profile From Surveying Your Current Customers If you’re not sure what your ideal customer looks like, don’t worry—you’re not alone. Many businesses struggle to define their target market, while others risk being so narrow in scope that they miss out on potential revenue streams because they don’t have an open […]
20 B2B Technology Marketing Tips
When it comes to business-to-business technology (also known as B2B technology), your marketing goal should be to target big businesses as your clients, not everyday consumers. In some ways, your marketing goals will remain the same: You still intend to showcase your product and use social media as a platform to promote it (or perhaps […]